My advertising career has taken me from the sunny shores of Sydney to the streets of New York and London.

 

I finished a Bachelor of Arts degree in Professional Writing before beginning my copywriting career at Saatchi and Saatchi Sydney in 1996, then moved to boutique Sydney agency Foster Nunn Loveder.

 

In 2000, I grabbed the opportunity to tackle New York and truly global brands like IBM, American Express, Stoli, Foster’s, Minute Maid, and Motorola, primarily at Ogilvy and Mather New York where my experience ranged across the full spectrum of 360-integrated campaigns and multi-channel marketing.

 

In 2011, I moved to London as Global Creative Director for BlackBerry at AMV BBDO, then in 2014 transferred back to BBDO New York as Senior Creative Director on AT&T before joining McCann Worldgroup as Executive Creative Director in 2018. After leaving McCann Worldgroup in 2020, I freelanced across a variety of agencies before returning as EVP/ECD in 2021.

 

My work has been recognized across all media at all the shows that matter, including an Emmy nomination for Outstanding Commercial. I have also judged work at shows like the Australian Writers and Art Director’s (AWARD) and global EFFYs.

EXPERIENCE

 

September 2021 - Present

Executive Creative Director, EVP

MRM/McCann Worldgroup

Cigna, Honeywell

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August 2020 - September 2021

Freelance Creative Director/Writer

Publicis, Digitas, MRM, Accenture,

EHE Health, Ricciardi Group, Ideally,

Charlie Company LA, Semi-famous London

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August 2018 - August 2020

Executive Creative Director, SVP

McCann Worldgroup

Verizon, Honeywell

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June 2014 - August 2018

Senior Creative Director, SVP

BBDO New York

AT&T

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June 2011 - June 2014

Global Creative Director, Board Member

AMV BBDO London

BlackBerry, Exxon Mobil, Fedex​

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July 2004 - June 2011

Creative Director, Senior Partner

Ogilvy and Mather New York

American Express, Stoli, Motorola, IBM, Foster's,

Tribeca Film Festival, Perrier

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January 2000 - July 2004

Senior Writer

Oasis Advertising New York

Toyota, Sharp, India Tourism

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July 1996 - January 2000

Writer

Foster Nunn Loverder, Sydney

Volkswagen, Sony, Australian Financial Review, BHP