My advertising career has taken me from the sunny shores of Sydney to the streets of New York and London.

I finished a Bachelor of Arts degree in Professional Writing before beginning my copywriting career at Saatchi and Saatchi Sydney in 1996, then moved to boutique Sydney agency Foster Nunn Loveder.

In 2000, I grabbed the opportunity to tackle New York and truly global brands like IBM, American Express, Stoli, Foster’s, Minute Maid, and Motorola, primarily at Ogilvy and Mather New York where my experience ranged across the full spectrum of 360-integrated campaigns and multi-channel marketing.

In 2011, I moved to London as Global Creative Director for BlackBerry at AMV BBDO, then in 2014 transferred back to BBDO New York as Senior Creative Director on AT&T before joining McCann Worldgroup as Executive Creative Director in 2018. After leaving McCann Worldgroup in 2020, I freelanced across a variety of agencies before returning as EVP/ECD in 2021.

My work has been recognized across all media at all the shows that matter, including an Emmy nomination for Outstanding Commercial. I have also judged work at shows like the Australian Writers and Art Director’s (AWARD) and global EFFYs.