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My advertising career has taken me from the sunny shores of Sydney to the streets of New York and London. I’ve crafted award-winning work for clients of all sizes and run blue-chip consumer and B2B accounts both globally and in the U.S. My work has been recognized at all the award shows that matter, including an Emmy nomination for Outstanding Commercial.

Agencies and clients often turn to me when they need a brand platform big enough to motivate investors, business partners and consumers while also uniting their workforce. I've not only created and shaped messaging designed to become part of a company’s DNA, but finessed every aspect of how it is delivered – at times building creative departments from the ground up to accomplish this. I also have a proven track record of solving and selling through strong brand solutions despite the challenges of working with large organizations that sometimes have multiple decision-makers with competing goals.

The first piece of work in my career was a small space press ad. One of the most recent, a brand platform for a company worth over $100 billion. In between, I've helped agencies and clients create effective, award-winning work across all kinds of categories, brands and media channels. I would love to help create yours.

EXPERIENCE

 

March 2023 - Present

Freelance Creative Director/Writer

Ogilvy NY - Verizon, dentsu NY - T-Mobile, Goddard College Vermont, Kindbody

March 2021 - March 2023

Executive Creative Director, EVP

McCann Worldgroup

Cigna, Evernorth

August 2020 - March 2021

Freelance Creative Director/Writer

Publicis, Digitas, McCann Worldgroup, Accenture, EHE Health, Ricciardi Group, Ideally, Charlie Company LA, semi-famous London

August 2018 - August 2020

Executive Creative Director, SVP

McCann Worldgroup

Verizon, Honeywell

June 2014 - August 2018

Senior Creative Director, SVP

BBDO New York

AT&T

June 2011 - June 2014

Global Creative Director, Board Member

AMV BBDO London

BlackBerry, Exxon Mobil, Fedex​

July 2004 - June 2011

Creative Director, Senior Partner

Ogilvy and Mather New York

American Express, Stoli, Motorola, IBM, Foster's,

Tribeca Film Festival, Perrier

January 2000 - July 2004

Senior Writer

Oasis Advertising New York

Toyota, Sharp, India Tourism

July 1996 - January 2000

Writer

Foster Nunn Loverder, Sydney

Volkswagen, Sony, Australian Financial Review, BHP

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RECOGNITION

 

Emmys

One Show                                                    

Cannes                                                        

Clios

London International                              

Communication Arts                               

New York Festivals

Kinsale                                 

New York Addys                                      

District Two Addys                                  

National Addys                                         

Webbys                                                       

DMA Echo                                                  

New York Dead Radio                            

2WS Sydney Radio Award                   

Remley Award for Radio                                          

Golden Stylus                         

Folio

Caxtons

AWARD                                             

AWARD Radio                                           

Australian Television                             

 

JURIES

 

Global Effys

Golden Stylus Radio (twice)

Award Radio

ATV Retail Television

Award School Judge/Tutor

Global ACE Awards

QUALIFICATIONS

Bachelor of Arts in Professional Writing, University of Canberra

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