My advertising career has taken me from the sunny shores of Sydney to the streets of New York and London. I’ve crafted award-winning work for clients of all sizes and run blue-chip consumer and B2B accounts both globally and in the U.S. My work has been recognized at all the award shows that matter, including an Emmy nomination for Outstanding Commercial.
Agencies and clients often turn to me when they need a brand platform big enough to motivate investors, business partners and consumers while also uniting their workforce. I've not only created and shaped messaging designed to become part of a company’s DNA, but finessed every aspect of how it is delivered – at times building creative departments from the ground up to accomplish this. I also have a proven track record of solving and selling through strong brand solutions despite the challenges of working with large organizations that sometimes have multiple decision-makers with competing goals.
The first piece of work in my career was a small space press ad. One of the most recent, a brand platform for a company worth over $100 billion. In between, I've helped agencies and clients create effective, award-winning work across all kinds of categories, brands and media channels. I would love to help create yours.
EXPERIENCE
March 2023 - Present
Freelance Creative Director/Writer
Ogilvy NY - Verizon, dentsu NY - T-Mobile, Goddard College Vermont, Kindbody
March 2021 - March 2023
Executive Creative Director, EVP
McCann Worldgroup
Cigna, Evernorth
August 2020 - March 2021
Freelance Creative Director/Writer
Publicis, Digitas, McCann Worldgroup, Accenture, EHE Health, Ricciardi Group, Ideally, Charlie Company LA, semi-famous London
August 2018 - August 2020
Executive Creative Director, SVP
McCann Worldgroup
Verizon, Honeywell
June 2014 - August 2018
Senior Creative Director, SVP
BBDO New York
AT&T
June 2011 - June 2014
Global Creative Director, Board Member
AMV BBDO London
BlackBerry, Exxon Mobil, Fedex
July 2004 - June 2011
Creative Director, Senior Partner
Ogilvy and Mather New York
American Express, Stoli, Motorola, IBM, Foster's,
Tribeca Film Festival, Perrier
January 2000 - July 2004
Senior Writer
Oasis Advertising New York
Toyota, Sharp, India Tourism
July 1996 - January 2000
Writer
Foster Nunn Loverder, Sydney
Volkswagen, Sony, Australian Financial Review, BHP
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RECOGNITION
Emmys
One Show
Cannes
Clios
London International
Communication Arts
New York Festivals
Kinsale
New York Addys
District Two Addys
National Addys
Webbys
DMA Echo
New York Dead Radio
2WS Sydney Radio Award
Remley Award for Radio
Golden Stylus
Folio
Caxtons
AWARD
AWARD Radio
Australian Television
JURIES
Global Effys
Golden Stylus Radio (twice)
Award Radio
ATV Retail Television
Award School Judge/Tutor
Global ACE Awards
QUALIFICATIONS
Bachelor of Arts in Professional Writing, University of Canberra