For four years, I was the creative lead on the Business Solutions and Corporate half of the AT&T account. During that time we introduced the "Power Of &" positioning, a flexible 360 brand platform that played out across multiple marketing channels. More importantly, the positioning was uniquely ownable to AT&T. Here are a few samples, as well as corporate work produced for the U.S. Masters and the Tribeca Film Festival.
AT&T Business Solutions - "Manufacturing"
AT&T Business Solutions - "Retail"
AT&T Business Solutions - "Healthcare"
AT&T Corporate - Tribeca Film Festival "Film Lover"
AT&T Corporate - Tribeca Film Festival "Film Lover" Print
AT&T Corporate - Jordan Spieth "Gimme"
AT&T Corporate - Jordan Spieth "Laying Up"
AT&T Corporate - "Kid AR"
AT&T Business Solutions - "Stay With Me"
AT&T Business Solutions - "Farmer Ray"
AT&T Business Solutions - "Red Bull"
AT&T Business Solutions - "Cloud Confidence" OOH