AT&T | simonfoster

For four years, I was the creative lead on the Business Solutions and Corporate half of the AT&T account. During that time we introduced the "Power Of &" positioning, a flexible 360 brand platform that played out across multiple marketing channels. More importantly, the positioning was uniquely ownable to AT&T. Here are a few samples, as well as corporate work produced for the U.S. Masters and the Tribeca Film Festival.