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After McCann Worldgroup retained the Cigna business in 2021, I was the creative lead for two years. We developed new brand platforms for two key streams of business - Cigna Commercial/B2B (Your New Growth Plan) and Cigna Medicare Advantage (Wisdom Comes With Benefits). We also launched the brand platform for Evernorth (Ever Wonder), a recently-minted $120 billion health services company born from Cigna's acquisition of Express Scripts.

Cigna Commercial - "Your New Growth Plan" WSJ Launch

Cigna Commercial - "What An Idea"

Cigna Commercial - "Solid Foundation"

Cigna Commercial - "Healthy Hospital"

Cigna Commercial - "Healthy Start"

Cigna Commercial - "Pro-level Healthy"

Cigna Commercial - Social/Digital Extensions

Cigna Commercial - "Help Wanted"

Evernorth - "MSK"

Evernorth Launch - "Ever Wonder"

Evernorth Launch - "Wall Street Journal"

Evernorth - "MSK"

Evernorth Launch - "Wall Street Journal"

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