After McCann Worldgroup retained the Cigna business in 2021, I was the creative lead for two years. We developed new brand platforms for two key streams of business - Cigna Commercial/B2B (Your New Growth Plan) and Cigna Medicare Advantage (Wisdom Comes With Benefits). We also launched the brand platform for Evernorth (Ever Wonder), a recently-minted $120 billion health services company born from Cigna's acquisition of Express Scripts.
Cigna Commercial - "Your New Growth Plan" WSJ Launch
Cigna Commercial - "What An Idea"
Cigna Commercial - "Solid Foundation"
Cigna Commercial - "Healthy Hospital"
Cigna Commercial - "Healthy Start"
Cigna Commercial - "Pro-level Healthy"
Cigna Commercial - Social/Digital Extensions
Cigna Commercial - "Help Wanted"
Evernorth - "MSK"
Evernorth Launch - "Ever Wonder"
Evernorth Launch - "Wall Street Journal"
Evernorth - "MSK"
Evernorth Launch - "Wall Street Journal"