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SIMON FOSTER
CREATIVE DIRECTOR / WRITER
Foster's was the first beer in the world to rebrand itself entirely though digital advertising. The result was the Crack Open A Friendly integrated campaign, consisting of viral films that drove to an engaging website. The viral films won Gold at the One Show.
Crack Open A Friendly - "Wedding"
Crack Open A Friendly - "Surprise"
Crack Open A Friendly - "Fish Market"
Crack Open A Friendly - Website Film
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